Top 5 Drawing & Coloring Apps on iOS in New Zealand: Q3 2025

In the third quarter of 2025, the iOS drawing and coloring app market in New Zealand saw significant activity, with Color Pop AI - Coloring Book from MWM leading the charge. Weekly revenue for this app showed a consistent rise, peaking at around $466 in late September. Downloads fluctuated, reaching a high of approximately 545 in early July. The app also maintained a robust user base, with active users peaking at about 1.3K.

Color by Number：Coloring Games by Wildlife Studios experienced a notable surge in downloads, particularly in late September, with figures climbing to approximately 1.6K. Revenue was steady, with a high of around $521 in late July. Active user numbers peaked impressively at about 3.8K by the end of the quarter.

Drawing for kids - baby games from Bimi Boo Kids saw a gradual increase in revenue, culminating at $320 in late September. Downloads and active users showed a slight upward trend towards the end of the quarter, with downloads reaching about 250.

Disney Coloring World by StoryToys Limited had a more modest performance, with revenue peaking at around $283 in mid-September. Downloads remained steady, hovering around 140 in the latter weeks. The active user base saw minor fluctuations, maintaining around 200 users.

Finally, Adult Coloring Book - Pigment by Pixite Inc. experienced stable revenue figures, peaking at about $258 in early September. Downloads remained relatively consistent, with numbers around 150 in the final week, while active users showed slight variations, ending the quarter with approximately 168 users.

These insights are sourced from Sensor Tower, where more detailed information on app performance can be accessed.